HoudahSpot 2: One week later
It's been one week since the release of HoudahSpot 2: Leopard Edition.
There is much to be said about HoudahSpot 2. It's been a complete rewrite. So I could talk about code. I could talk about features. The list of new features is impressive.
But there is one thing that probably not many will notice, despite it being somewhat of a revolution. HoudahSpot 2 is priced in Euros.
Well the US Dollar isn't doing all too well lately. Especially when looked upon from outside the US. My bills need to be paid in Euros. Yet I kept getting fewer and fewer of these from my sales made in USD. I was faced with a choice: raise the price or drop the USD pricing. Raising the price may rub some people the wrong way. Given the USD downhill ride the US buyers should however be used to inflation by now. Altogether it's a viable solution. Yet a temporary one. The dollar doesn't seem to want to stop the joyride. Moreover it seems more like a patch - a half hearted bug workaround - to the real problem: my revenue should be in the same currency as my expenses.
So I went on a dare. Threw over board common wisdom. Despite the fact that most of my customers are US based, I decided to price HoudahSpot 2 at 14.95 Euros. That's some $22 as of this writing.
A week later, I can start analyzing sales stats and draw first conclusions. HoudahGeo is still selling better than HoudahSpot. But that's to be expected as HoudahSpot works only with Leopard. More interesting though is the fact that 60% of my HoudahSpot customers this week are US based. That's actually a bit more than my average share of US buyers.
Thus - based on the admittedly small sample of a week's sale - pricing in Euros doesn't seem to scare away US customers.
BTW, HoudahSpot was mentioned in the first ever episode of the MacSB podcast.
There is much to be said about HoudahSpot 2. It's been a complete rewrite. So I could talk about code. I could talk about features. The list of new features is impressive.
But there is one thing that probably not many will notice, despite it being somewhat of a revolution. HoudahSpot 2 is priced in Euros.
Well the US Dollar isn't doing all too well lately. Especially when looked upon from outside the US. My bills need to be paid in Euros. Yet I kept getting fewer and fewer of these from my sales made in USD. I was faced with a choice: raise the price or drop the USD pricing. Raising the price may rub some people the wrong way. Given the USD downhill ride the US buyers should however be used to inflation by now. Altogether it's a viable solution. Yet a temporary one. The dollar doesn't seem to want to stop the joyride. Moreover it seems more like a patch - a half hearted bug workaround - to the real problem: my revenue should be in the same currency as my expenses.
So I went on a dare. Threw over board common wisdom. Despite the fact that most of my customers are US based, I decided to price HoudahSpot 2 at 14.95 Euros. That's some $22 as of this writing.
A week later, I can start analyzing sales stats and draw first conclusions. HoudahGeo is still selling better than HoudahSpot. But that's to be expected as HoudahSpot works only with Leopard. More interesting though is the fact that 60% of my HoudahSpot customers this week are US based. That's actually a bit more than my average share of US buyers.
Thus - based on the admittedly small sample of a week's sale - pricing in Euros doesn't seem to scare away US customers.
BTW, HoudahSpot was mentioned in the first ever episode of the MacSB podcast.
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