Pierre Bernard

My little hideout on the net

Macworld after the fact

Time flies. A week has passed since Macworld.
I however left San Francisco only on Monday. Thus I am still trying to cope with jetlag. As I write this, it is 6:26 AM here. I have been up for over an hour. I went to bed late and plan to return there within minutes.
I just wanted to write down a couple more thoughts about my Macworld experience as an exhibitor:
- Sales this month are good, very good
- Only very few sales can directly be linked to visits to our booth. I.e. use of coupon
- I guess this means I get more benefit from initial press coverage than from actual visits
- People were very excited about the Wintec WBT-201. I should have been selling those.
- The ADC package included a business card sized ad in Macworld magazine. So far only 1 sale can be tracked directly to that ad
- I have signed for another turnkey booth for next year
- HoudahGeo outsells HoudahSpot about 2:1. Only HoudahSpot works only with Leopard which has a 20-30% market share. Some potential